Intuit FY23 Brand Action
“#IntuitBreakthrough ft. LaRussell”
Social Campaign: Open Verse Challenge
Partnering with a prominent independent musical artist, Intuit launches an open verse songwriting challenge to inspire Gen Z artists (who often struggle with finances) to turn their career ambitions and pursuits of financial independence into reality.
Through a brand action comprised of organic, paid, and creator-led activity, Intuit will help next-gen emerging artists turbocharge their independence and achieve financial prosperity with a chance to win cash as well as access to free financial products and guidance from Intuit that will help them along their journey to financial independence (including TurboTax, Quickbooks, Credit Karma and Mailchimp).
We worked with Translation, who owns the creator platform, UnitedMasters, to give us access to up-and-coming artists for this campaign. I was the creative lead, collaborating and overseeing the art direction with their creative team.
