What I Do
I have a wide variety of experience building brand campaigns ranging from consumer products & services to purpose-driven initiatives.
My passion lies in developing narratives that help brands connect with their audience, and my range of work varies from individual task briefs to integrated campaigns that involve strategizing, concepting, and production.
The works in this website demonstrate my experience in various media platforms including print, video, digital & social content, out-of-home experiences, and website experiences. I am lucky and proud to have produced a series of award-winning creative works with many teams and agencies throughout my career.
More About Me
I grew up in Singapore, Hong Kong, and Indonesia. California is now home. I can speak 4 languages, but if you count Singlish as a language, then make that 5.
When I’m not working, you’ll find me playing board games with my family for hours, and taking our two dogs to different terrains in the Bay Area. I love meeting people from all walks of life, so let’s connect!
Work Experience
Freelance, Bay Area California
ACD/ ART DIRECTOR
September 2015 - Present
Agencies: Mekanism, The Hive, MRY, Doremus, CSpence Group, Citizen Group, Ways&Means
Clients: Capital One, Adobe Analytics, Intel, Poly, Epson, LEGO, UCSF Hospital, Amnesty International, ARM
Social Engagement, Digital Advertising, Branding & Identity, Print, Integrated Campaigns, New Business Pitches
Intuit, Mountain View
CREATIVE LEAD/ ART DIRECTOR, BRAND STORYTELLING & EXPERIENCES
November 2021 - March 2024
Stakeholders: Go-To-Market, Corporate Responsibility, Communications
Integrated Campaigns, Digital & Print Advertising, Branding & Identity
Crunchyroll, San Francisco
CREATIVE LEAD/ ART DIRECTOR
October 2019 - September 2021
Creative Strategy, Brand Identity, 360 Advertising Campaigns
Doremus, San Francisco
ACD/ ART DIRECTOR
August 2018 - July 2019
Clients: Capital One, Adobe Analytics, Intel, Poly, Epson, LEGO
B2B, Social Engagement, Digital Advertising, New Business Pitches
Citizen Group, San Francisco
SENIOR ART DIRECTOR/ DESIGNER
January 2017 - August 2018
Clients: San Francisco Health Service System, San Francisco Department of Environment, Amnesty International, ARM, Sustainable Brands, Comity Designs, Japanese American National Museum
Social Engagement, Digital Advertising, Branding & Identity, Print, Integrated Campaigns
CSpence Group, San Francisco
SENIOR ART DIRECTOR
January 2016 - November 2016
Clients: Louisiana Calling, American Institute of Architecture
Social Engagement, Digital Advertising, Branding, New Business Pitches
MRY, San Francisco
ART DIRECTOR
September 2015 - December 2015
Clients: T-Mobile
Social Engagement, New Business Pitches
The Hive, San Francisco
ART DIRECTOR
April 2015 - September 2015
Clients: UCSF Benioff Children's Hospital, Hess Winery
Print, Interactive, Integrated, Branding
Mekanism, San Francisco
ART DIRECTOR
May 2012 - April 2015
Clients: Nordstrom Rack, Cytosport Muscle Milk, Method, Art.com, Brisk Ice Tea, Puris & Partners
Print, Interactive, Integrated, Branding, New Business Pitches
Engine Company 1, San Francisco
JUNIOR ART DIRECTOR
October 2010 - May 2012
Clients: Monterey Bay Aquarium, California Pizza Kitchen, 49ers, Wildcare, Rabobank
Print, Integrated, Branding, New Business Pitches
CREATIVE INTERN
October 2009 - October 2010
Clients: Monterey Bay Aquarium, California Pizza Kitchen, EC1 Brand
HONORS & AWARDS
2016 Green Ribbon Recognition, Greenfield Belser
2014 Recognition, Graphis Annual
2010 Merits & Recognition, HOW Design Annual
2009 Gold Integrated Award, Academy of Art Spring Show
2008 Bronze, ADDY Awards Regionals
2007 Campaign Finalist, Academy of Art Spring Show
EDUCATION
Academy of Art University, San Francisco
B.F.A. Advertising Design, 2004-2009
SKILLS
Extensive working experience in Adobe InDesign, Photoshop, Illustrator, Sketch, Keynote, and Microsoft Office.