What I Do
I’m a branding and marketing professional with 15+ years of experience in creative advertising, blending storytelling, design, and data-driven strategy to build and grow brands. I’ve led campaigns for top-tier consumer and purpose-driven companies, achieving measurable gains in engagement, lead generation, and ROI.
Throughout my career, I’ve grown into a Creative Director who not only leads the work, but also mentors top-tier talent, guiding designers, writers, and strategists to elevate their craft and deliver their strongest ideas. My role has consistently overlapped with strategic digital marketing, where I collaborate closely with cross-functional teams, senior leadership, agencies, and creators to align creative vision with business goals. I integrate data-driven decision making across channels to optimize content execution and drive measurable performance growth.
The work showcased on this website reflects my experience across print, video, digital and social content, out-of-home, and website experiences. I’m fortunate to have produced award-winning creative with exceptional teams and agency partners, and I remain committed to building cultures of creativity, collaboration, and excellence.
More About Me
I grew up in Singapore, Hong Kong, and Indonesia. California is now home. I can speak 4 languages, but I’m most fluent in English.
When I’m not working, you’ll find me watching music videos, playing board games with my family, and adventuring with our two dogs around the Bay Area. I love meeting people from all walks of life, so let’s connect!
Experience
Freelance — Creative Director
May 2024 - Present
Clients hire me to do one or more of the following: develop a creative vision and strategy for the product or brand, design brand identity and assets, lead and manage creative teams to concept and produce campaigns, collaborate with clients and stakeholders to present creative solutions, and manage resources, budget, and set timeline expectations across multiple teams.
Intuit, Mountain View — Creative Lead/ Art Director
November 2021 - March 2024
As part of the Brand Storytelling & Experiences Team, I am one of the two Creative Leads supporting the go-to-market (GTM) integrated marketing team, and we built campaigns to recognize Intuit as a household brand that powers prosperity. We worked closely with the Corporate Responsibility (CR) Team and Communication Team to focus our messaging on Intuit's educational and CR initiatives.
Our campaigns are led with E2E channel strategies that include paid and earned media engagement, as well as owned media within Intuit and brand units like TurboTax, Quickbooks, Credit Karma, and Mailchimp, and partnership sponsors like Intuit Dome for the Clippers. We spend a lot of effort testing and evolving campaigns to enhance performance and engagement throughout each quarter.
Projects include brand action social engagements, financial literacy campaigns for NFL playoffs, Intuit Dome brand implementation, and State of the Company employer events.
Crunchyroll, San Francisco — Creative Manager
October 2019 - September 2021
As the Creative Lead of the Design Team within the Creative Services org, I led the crafts of art direction and managed the team's quarterly KPIs.
I oversee design projects that include seasonal IP assets, Crunchyroll Hime mascot and branding, the annual Crunchyroll Expo, partnership and device assets, and campaign announcements of product features.
I joined during the creative team's reorg and collaborated with the interim Creative Director to rebuild the design team's morale and crafts to meet world-class service and design. This responsibility includes allocating resources and hiring contractors for project needs, leveling up crafts for each designer's responsibility, and refreshing the brand identity that also includes employer sub-brands.
Freelance — Art Director
September 2015 - October 2019
I bring the brand story to life, collaborating with creative teams to develop visually compelling and narratively engaging advertising executions. As an art director, I provide artistic direction on styles that effectively communicate the intended message. My goal is to ensure ad campaigns align with brand positioning while delivering impactful and memorable creative concepts that resonate with the audience.
Agencies: Ellation, The Hive Advertising, MRY, Ways & Means
Clients: T-Mobile, UCSF Benioff Children's Hospital, Hess Winery, Fractal Analytics, Atmos Air
Doremus, San Francisco — Associate Creative Director, Art
August 2018 - July 2019
Doremus+Co is Omnicom’s exclusive business-to-business marketing agency. My clients include Capital One Business, Intel, Epson, Asurion, and LEGO.
Our team knows that B2B marketing is relationship-driven, so we built long-term connections through targeted campaigns that not only boost brand awareness and lead generation but also open doors to enduring partnerships. We leverage deep market insights with specific audiences to create integrated social and digital funnels that are scalable and innovative. Most of all, our creative campaigns stand out among other competitors with compelling narratives that are more than just about business.
Citizen Group, San Francisco — Sr. Art Director
January 2017 - August 2018
Not everyone gets to say that they worked for a well-accomplished Executive Creative Director from Hal Riney & Partners and Chiat/Day, and then founded his agency for almost two decades. I do, and it’s an agency with a successful record of long-term contracts with many purpose-driven clients.
I led campaign concepting and art direction for clients like Amnesty International, San Francisco Health Service System, San Francisco Department of Environment, ARM, Sustainable Brands, Comity Designs, and Japanese American National Museum. It involves a lot of digital advertising, social engagement, and brand building
Spence, San Francisco — Sr. Art Director
January 2016 - November 2016
I became interested in purpose-driven initiatives, so I joined Spence to immerse myself in projects for 501(c)(3) organizations.
My copywriter and I led the creative campaigns for the American Institute of Architecture and Louisiana Calling. We find creative solutions to build engagements and brand awareness leveraging heavily from digital and social platforms that are cost-effective. The performance of our campaigns exceeded client expectations and led to a second-year contract.
Mekanism, San Francisco — Art Director
May 2012 - April 2015
When Mekanism was at its early “start-up” stage, I was one of the first 10 creatives who was hired to work on new client campaigns for Nordstrom Rack, Muscle Milk, Art.com, Method, Brisk Ice Tea, and Puris & Partners. On a side note, I helped win the new business pitches for Nordstrom Rack and Muscle Milk.
I met talented creatives in this agency who helped me grow my skills in digital, video, and experiential productions. This was around the time when small agencies were highly competitive when they owned their production studios. No wonder they won the Small Agency Award then.
Engine Company 1, San Francisco — Jr. Art Director
October 2010 - May 2012
I had the huge honor to work for former creatives from Goodby, Silverstein & Partners and BuderEngel & Friends who founded Engine Company 1 and worked my way up from an intern to a Jr. AD, crafting my traditional advertising skills in print, branding, broadcasting, and new business pitches. I worked on campaigns for clients like Monterey Bay Aquarium, California Pizza Kitchen, 49ers, Wildcare, Rabobank.
Honors & Awards
2016 Green Ribbon Recognition, Greenfield Belser
2014 Recognition, Graphis Annual
2010 Merits & Recognition, HOW Design Annual
2009 Gold Integrated Award, Academy of Art Spring Show
2008 Bronze, ADDY Awards Regionals
2007 Campaign Finalist, Academy of Art Spring Show
Education
Digital Marketing
Linkedin Learning, Online
Certificate
Brand Strategy
Product Strategy
Section4, Online
Certificate
Advertising Design
Academy of Art University, San Francisco
Bachelor of Arts (B.A.)
Skills
Campaign Concept and Execution
Content Strategy and Development
Integrated Marketing
Digital Marketing
Social Media Marketing
Tools
Creative: Adobe Creative Suite, Microsoft 360, Figma, Mural, Miro, Canva, CapCut, Inshot, Keynote
Marketing: Google Analytics, Mailchimp
AI: Midjourney, Dall-E, Runway
Project Management: Wrike, Smartsheet, Asana, Trello, Airtable, Notion, Google Workspace, Quickbase, Confluence