About

Social: linkedin.com/in/paubyw
Email: paubyw@gmail.com

What I Do

I’m a branding and marketing professional with 15+ years of experience in creative advertising, blending storytelling, design, and data-driven strategy to build and grow brands. I’ve led campaigns for D2C, B2B, and purpose-driven companies, achieving measurable gains in engagement, lead generation, and ROI.

Throughout my career, I’ve grown into a Creative Director who not only lead the campaigns, but also guide designers, writers, and strategists to deliver their strongest ideas and craft. My role has consistently overlapped with strategic digital marketing, where I collaborate closely with cross-functional teams, senior leadership, and agencies to align creative vision with business goals. I integrate data-driven decision making across channels to optimize content execution and drive measurable performance growth.

The work showcased here reflects my experience across print, video, digital and social content, out-of-home, and website experiences. I’m fortunate to have produced award-winning creative with exceptional teams and agency partners, and I remain committed to building cultures of creativity, collaboration, and excellence.

More About Me

While I grew up in Singapore, Hong Kong, and Indonesia, California is now home. I speak 4 languages, but I’m most fluent in English.

When I’m not working, you’ll find me chasing after my kids, prepping ingredients for hours just to see it being cooked and consumed in 30 minutes, and reading. I love meeting people from all walks of life, so let’s connect!